Author: Nick Bergus

No non-profit organization exists just to do communications.

Instead, people get involved because they’re interested in helping communities, advocating for change or building a needed amenity. But communications are vital to supporting these organizations’ mission by raising funds, recruiting volunteers, spreading information and inspiring action.

But I see a lot of sucky communication from scrappy organizations doing really important work, and I want to help. So I put together a guide with goal of helping organizations get on solid footing and pointed in the right direction with practical advice.

There are other, more sophisticated ways to do communications than this guide offers. You can target your ad spends using lookalike audiences to boost your ROI, if that’s your thing.

The guide, however, is geared towards people who don’t have a background in communications, marketing or information technology. In fact, it’s geared towards organizations that might not have a website or social media presence.

This guide is for organizations that have more enthusiasm than expertise, and more dedication than dollars.

The guide is not intended to be shared with or used by right-to-lifers, gun-rights champions, “educational choice” advocates, pro-military chickenhawks, censors, anti-vaxxers, flat-earthers, science deniers, nationalists, Nazis or libertarians.

You can get the guide at bit.ly/thatdontsuck. You can send me feedback at [email protected].

The turn of the year is a natural time to look ahead, set goals and pledge to improve.

I’ve never been one for new year resolutions. They strike me as optimistic, and I’m not, as anyone who knows me can attest, not an optimist.

Still, I hope, by the end of the year, to be a better person whose done more good.

Rinse. Repeat.

I’ve known for a while that Facebook was a personal data vacuum cleaner that was happy to sell my data, but it’s become pretty untenable to remain there.

So, anyway, I burned mine down.

Yeah, this wasn’t enough. That was dumb.

Everyone’s doing a podcast these days, and everyone’s always looking for new recommendations. I’ve listened to podcasts almost exclusively during my 1,000 miles of running this year, as well as during my 20-some-minute commute most weekdays and some weekends. Here are my favorites:

Intelligence Squared US Debates If there is one thing to be learned from political discourse over the past 18 months four years presidential administration decade and a half, it’s that it is often not based in facts or informed by reason. IQ2’s debates — nerd fests but in the best possible way — aim to be a bastion for opposite. While held live in New York City, these aren’t simply propping up liberal ideals (a debate over the failure of Obama’s foreign policy gave the win to the side affirming that, yes, it has been), and I learn something from the smart, expert debaters every time. The best part is the skilled moderation by John Donvan. If only we had more moderators like him.

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Recode Media with Peter Kafka It’s been many years since I was a dedicated reader of Romenesko and his coverage of media inside baseball, but I still love to listen to Kafka’s mix that’s one part media insider, one part news media moguls can use, smeared over a guide to the changing landscape of media (topped with a dash of dad humor). Kafka chats with independent tech bloggers, media critics and columnists, executives and others.

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Reply All Nearly 90 percent of the US population uses the internet, so it’s refreshing to have media acknowledge the Internet as a driving cultural force without treating it like some bizarre niche for weirdos. Reply All’s hosts, For example, are clearly plugged into “internet culture,” but as part of the show’s occasional Yes Yes No segments, they go about explaining, digging into and demystifying internet in-jokes. But the show isn’t “about the internet”. Rather, it treats the internet as a way to explore current events and culture. Don’t miss episode #56 about Zardulu and modern myth making.

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99% Invisible You know about this show: the thought — the design — behind things we don’t think about: the iPhone unlocking sound, the I ❤ NY logo, the dumb names created for neighborhoods, and, of course, flags. The show has hit nearly 250 episodes, built a new podcast network and successfully collected a legion of fans because it skillfully tells stories of the built world without the use of visuals. If you want a quick introduction, consider the most recent episode of mini-stories.

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Working I’ve long been fascinated by skilled people doing what they do. Working talks to high-level practitioners — Stephen Colbert, a nightclub doorman in NYC, a man who’s been protesting outside the White House for three decades, the woman who selects correspondence for President Obama to read every day, and Santa — about what they do. Every episode is worth a listen, but your enjoyment will vary based on your love of the interviewer (David Plotz, Aisha Harris and Jacob Brogan were all inquisitive without stepping on the subject) and your interest in the subject (the third season about work relating the White House was both timely and interesting).

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What podcasts do you love?

I’ve been officiating roller derby since 2011. Assuming something doesn’t happen between now and then, I’m scheduled to work my final game on Saturday. (Well, games since it’s a double header.)  I’ve had a good run, and I’m looking forward to working with a good bunch and closing out on a high note.

As I get ready to wrap up this four-year adventure, I’ve been thinking about what I’ve learned over my time, starting from when I fell down a lot and didn’t know what I was doing and ending when I fell down a lot and had a slightly better idea of what the hell I was doing, and what advice I might have for others. Here’s some in no particular order:

Travel
I don’t mean go to Cedar Rapids and Cedar Valley a few times a year when they’re looking for officials. I mean you should actively look for games you’re interested in working and find a contact. Apply to tournaments. Widen the radius you’re willing to travel. You’ll meet new people who offer different ways of doing things. You’ll expand the people you’re comfortable asking advice of. You’ll get new perspectives. You’ll be reassured in your skills and find things to get better at.

You need experience
There is no alternative to experience. I can feel my skills atrophying when I go even a few weeks without working a game.Reading rules is important. Thinking through wackadoo scenarios is aces. Talking with more experienced officials is key. But there is no substitute for getting out and doing it yourself. None.

Take the alt spot
It’s totally disappointing to not get the skating gig, but if you can swing it, take the alt slot. Someone always drops out, and you’ll get a chance to work. I guarantee. (BTW, you should always staff an alt.)

Look for reasons not to penalize
Our job is to keep the game fair. Sometimes that means issuing a penalty. Sometimes that means not. Sometimes the cleanest solution to a problem is to not issue a penalty.

See something, say something
Expulsion-worthy box entry? Mention it. Frantic scorekeeper not looking up as you prepare for the next jam? Don’t ignore it. Doesn’t mean you have to stop the game, but it’s easier to bring it up and let it go than to wish you’d said something earlier.

Trust each other
Everyone has a role and a job. Let them do it. You have a role and a job. Do it. Trust each other to get done what needs to get done and to communicate the information you need. Don’t second guess.

Be decisive
On the track, call the penalty or let it go. As the head referee, choose to overturn on official review or let it stand quickly. It sucks for everyone, and causes its own problems, if you hesitate or get all wishy washy.

Get fit
I wished I realized how valuable being in shape was earlier. Running, biking, cross-training or whatever will improve your stamina, flexibility, or whatever, and make you a better official since you’ll be better able to keep up, be mentally present and not wallowing in your own misery when that overtime jam hits. (Seriously, I didn’t join derby to feel unpleasant, but it pays off.)

You can always improve your skating
Always. You’ve been practicing walking since you were a baby and look at how good you are. Challenge yourself to skate better.

Be hungry
Thirst for a better understanding of the rules. Be disappointed when you don’t get the spot you want, but then go earn it. Demand opportunities and make them for yourself. Work to be the go-to for questions.

Ask questions
Ask your peers. Ask a mentor. Ask someone experienced you barely know. Ask in person. Ask on forums. Ask yourself at night. And seek the answers wherever you can.

This is more art than science
The rules may look like a set of instructions that are simple to follow (i.e., if this happens, issue this penalty), but they’re not. There is simply no way to write the rules to cover everything, and so much variation on action that simple metrics are often not possible. There is gray area that you, as an official, have to make a ruling on. At what point do two arms go from “crossed” to “linked”? How long can a player block another without moving counterclockwise before it’s sustained? Well, make a call, ref.

My daughter’s school is in the middle of its annual fundraiser. I’d like to encourage you to support funding public education at a level where this is no longer necessary or to make a donation or purchase through the site yourself: [URL for fundraising site]

Respectfully,
Nick Bergus

Merry Christmas! Thank you for the annual snack. It was refreshing.

I hope you have a great day. Remember to be kind to everyone, particularly your dad, who gets grumpy but means well.

[signed]
S. Claus