No non-profit organization exists just to do communications.
Instead, people get involved because they’re interested in helping communities, advocating for change or building a needed amenity. But communications are vital to supporting these organizations’ mission by raising funds, recruiting volunteers, spreading information and inspiring action.
But I see a lot of sucky communication from scrappy organizations doing really important work, and I want to help. So I put together a guide with goal of helping organizations get on solid footing and pointed in the right direction with practical advice.
There are other, more sophisticated ways to do communications than this guide offers. You can target your ad spends using lookalike audiences to boost your ROI, if that’s your thing.
The guide, however, is geared towards people who don’t have a background in communications, marketing or information technology. In fact, it’s geared towards organizations that might not have a website or social media presence.
This guide is for organizations that have more enthusiasm than expertise, and more dedication than dollars.
The guide is not intended to be shared with or used by right-to-lifers, gun-rights champions, “educational choice” advocates, pro-military chickenhawks, censors, anti-vaxxers, flat-earthers, science deniers, nationalists, Nazis or libertarians.