I still don’t understand New Yorkers

Jason Kottke loves Shake Shack so much he’s willing to wait in 45-minute-long lines (and so are 45-minute-long-lines worth of other New Yorkers). I’m suspicious.

Pete Wells of The New York Times gives the restaurant a single star (which still suggests it’s a pretty badass burger joint). But I love this writing (take note, food writing students):

How the burger could change lives I never divined, but on occasion it was magnificent, as beefy and flavorful as the outer quarter-inch of a Peter Luger porterhouse.

More often, though, the meat was cooked to the color of wet newsprint, inside and out, and salted so meekly that eating it was as satisfying as hearing a friend talk about a burger his cousin ate.

How I became Amazon’s pitchman for a 55-gallon drum of personal lubricant on Facebook

My career as a personal-lubricant pitchman started with a favorited tweet on Stellar that linked to Amazon where, for just $1,495, anyone could purchase a 55-gallon drum of Passion Natural water-based lubricant (and save 46 percent off list!).

“What are you going to do with all this lube?! Wrestling match? Biggest adult party ever?” the pitch for the 522-pound tub went. “If you are looking for a simply jaw-dropping amount of lube, Passion Natural Water-Based Lubricant is ready to get the fun started with this 55 gallon drum! With its superb formula you will have a natural feel that keeps you moist longer and also works great with all toy materials. Easily washes away with warm water and mild soap. You may never run out of lube again!”

While it isn’t eligible for free Amazon Prime shipping, freight is a reasonable $20.95. There were entertaining customer reviews, often the best part of the odd products for sale on Amazon, and, since it was Valentine’s Day, it was timely.

Amused, I posted it to Facebook with the line “A 55-gallon drum of lube on Amazon. For Valentine’s Day. And every day. For the rest of your life.” And then I went on with my life.

A week later, a friend posts a screen capture and tells me that my post has been showing up next to his news feed as a sponsored story, meaning Amazon is paying Facebook to highlight my link to a giant tub of personal lubricant.

Other people start reporting that they’re seeing it, too. A fellow roller derby referee. A former employee of a magazine I still write for. My co-worker’s wife. They’re not seeing just once, but regularly. Said one friend: “It has shown up as one on mine every single time I log in.”

I’m partially amused that Amazon is paying for this, but I’m also sorta annoyed. Of course Facebook is happily selling me out to advertisers. That’s its business. That’s what you sign up for when make an account.

But in the context of a sponsored story, some of the context in which it was a joke is lost, and I’ve started to wonder how many people now see me as the pitchman for a 55-gallon drum of lube.

The ‘anyone else should be worried if Apple has any success whatsoever’ school of thought

John Gruber complained today that as soon as someone has success doing things differently than Apple, we get pundits saying Apple needs to start doing things differently or else.

But we get the inverse, too: Someone does something different than Apple, has little success with it, and pundits start arguing they need to change course and do what is Apple doing.

Memento, starring Siri

Marco Arment’s response to Boris at ReadWriteWeb’s question “Is it time to say goodbye to Siri?” prompts me to add more to my chronicle of chronic Siri struggle.

First, Siri’s response when I tried to use my wife’s phone to call my own. Yes, I tapped the phone number Siri offered and labeled “mobile” and she gave me a map of Mobile, Alabama. Obviously a bug of some sort, but how is that anything but seriously broken and embarrassing? Isn’t this exactly the sort of task Siri was built for?

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Then another short-term memory failure. In moments like this, Siri bears a striking similarity to Leonard from Memento.

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These aren’t reliability issues and these aren’t managing expectations issues. These are basic issues that a marquee feature of a marquee product of a marquee company.

Starbucks really sucks

Since last fall, I’ve been getting our household coffee beans from CoffeeCSA.org which says it offers “the best of the crop while helping to fund next year’s harvest and strengthen small-scale family farms.”

We’ve been really happy with the quality.

It’s easy to loose perspective of how good it is since I drink their coffee every day. Yesterday, for the first time in months, I stopped by a Starbucks for a cup of coffee (I had a gift card).

The drip coffee, which I used to drink somewhat regularly, was amazingly bitter and burnt tasting. Barely palatable. It was a good reminder of how bad most mainstream coffee is, and how much better the coffee I’ve been getting lately is.

“Undisclosed location”

Embattled (there’s a journalism cliche I’ve always wanted to use not really) University of Iowa journalism professor Stephen G. Bloom told Jim Romenesko:

“I’m at an undisclosed location. I left because I don’t want some of these crazy people who are reading everything they want to read into my story to know where I am.”

Ten bucks says Bloom, a man I’d consider a mentor, is on pre-planned holiday trip.

Fighting against “fanboy”

Marco Arment, I assume snarkily:

Developers target iOS first, and often exclusively, because we’re fanboys.

Fanboy isn’t a helpful term when discussing or arguing anything. But isn’t one part of the success of iOS, and the App Store, that developers build quality software for iOS because they themselves like to use — one might even say the developers are fans of — iOS?