A Broken Escalator
Howard Kurtz, on Twitter
My escalator at #nerdprom2 just stopped with us on it. Metaphor for news business
A Broken Escalator
Howard Kurtz, on Twitter
My escalator at #nerdprom2 just stopped with us on it. Metaphor for news business
A Loose Genie
Time Inc. CEO Ann Moore, quoted in Peter Kafka’s Time Inc. CEO Ann Moore: Let’s Put the Digital “Genie Back In the Bottle”
Poor John Squires. The Time Inc. SVP seems like an affable fellow. So what has he done to deserve this impossible task–figuring out a digital strategy for Time Warner’s (TWX) publishing unit? Or, to put it in Time Inc. CEO Ann Moore’s words, figuring out “how to put the genie back in the bottle”?
A Migrating Tribe
Jay Rosen’s Migration Point for the Press Tribe
And like reluctant migrants everywhere, the people in the news tribe have to decide what to take with them, when to leave, where to land. They have to figure out what is essential to their way of life, and which parts were well adapted to the old world but may be unnecessary or a handicap in the new. They have to ask if what they know is portable. What life will be like across the digital sea is of course an unknown to the migrant. This creates an immediate crisis for the elders of the tribe, who have always known how to live.
Daniel Bachhuber’s Newsroom as a cafe
It’s not just about using a different industry to add to reporting revenue, but rather repositioning the news organization as the information hub for the community. The newsroom as a cafe should be an 18th century salon, or space for the leading discussions of the day to take place, ferment, and spawn action.
David Cohn’s Journalism Business Idea – the Newsroom Cafe
What I imagine is a newsroom that is also a cafe. Of course the reporters would have desks somewhere private to do work (a 2nd floor would be ideal), but the front of the newsroom would be a public space where people could get coffee, eat a bagel, use the wireless, etc. At least one reporter would be on-hand to talk with members of the public during business hours. These would be publicly announced “office hours.” We wouldn’t make a big pony-show of it, it would just be a part of the cafe’s appeal. You may just be hanging out – but perhaps you’ll end up in a news story!
Last Ship Afloat and Colonial Williamsburg
Bill Keller, The New York Times‘ executive editor, and Jason Jones in The Daily Show‘s “End Times”
Keller: It’s always been one of the higher asperations in the business to work for The New York Times. Nowadays, we’re a little bit like the last ship afloat. So we have all these lifeboats floating around underneath us and people dying to clamber on board.
Jones: Your lifeboat is made of paper.
Jones: You guys are like a walking Colonial Williamsburg
You can read the premise behind this in the orginal news metaphor post, which was linked to by Jim Romenesko, Jay Rosen and The New York Times‘ David Carr, among others. That post has grown unmanageably large so I’ve created a category for it. You can still suggest metaphors via e-mail, Twitter, Publish2 (tagged “newsmetaphors”) or the comments.
Pushing Back at the Ocean
Steve Outing’s No solution to news problems? Hah!
The newspaper industry is seeing bankruptcies, layoffs, the loss of serious watchdog journalism, and a sickening decline in quality because of the “situation.” While a sour economy is clearly a big part of the problem, the biggest problem is that the industry’s leaders seem to think there are no good solutions other than wading in the ocean and pushing back the waves (i.e., tectonic changes in consumer behavior and advertiser spending patterns).
A Coral Reef
Jay Rosen and Dave Winer’s Rebooting the News podcast No. 12
(I haven’t had a change to pull the exact quote. I will.)
Planets in Orbit
Dan Pacheco’s Newspapers Need A Galileo
It’s not that different from the geocentric view of the universe that Galileo correctly identified as false, but the Catholic Church fought until the bitter end. Likewise, newspapers, and many large media companies, still assume that they are at the center of the local universe, when in fact they’re really planets spinning around suns which orbit galaxies. They still have an important role, but until they realize that they’re one part of a larger system they’re operating out of an illusion.
David and Goliath
Charles Arthur’s David v Goliath in the newsroom, and why we need new wrappers for journalism
OK: now see the publishers of Gizmodo, Engadget, Gawker, TechCrunch et al as the Davids, fighting the Goliaths of the New York Times and, of course, the Guardian and all the other papers. Should they fight on the same terms? If they want to get beaten, sure. They’ll never be able to find the experienced journalists, the experienced sales people, the special something that the papers have been able to build up over decades. The papers have the news process down pat. They can get those stories into paper-sized parcels and out to people so effectively there’s no room left.
So the blogs have to create their own battlefield, their own rules, and fight there.
Armies of Unequal Strength
Jeff Jarvis’s David, Meet Goliath
Right. They have things to learn from each other if they can stop sniping long enough to notice how few of them are left standing on the battlefield. But their culture expectations get in the way. To continue Charles’ war metaphor: It’s the Redcoats vs. the rebels; the GIs vs the Vietcong. When the new guy breaks the rules, protesting that they’re doing it wrong does no good. Learn. That’s what I was trying to say.
Update: This post has grown long enough that new metaphors and similes are going into new posts.
There are lots of metaphors being thrown around for the current state of the news industry. On a suggestion from Steve Buttry, I’m collecting as many of them as possible. Add your suggestions in the comments, or @reply me on Twitter, with links if you can, and I’ll add them to the list. I should say that similes, analogies, parables and the like are fair game, too. We’ll see how far this goes.
You can also contribute using Publish2. Just tag any link with “newsmetaphors” and will show up at the bottom of the post.
The American Press Institute’s Newspaper Economic Action Plan, available from Harvard’s Nieman Journalism Lab
Then, the emergence of Google, an Internet search company that was launched without a business plan, soon blew up the content business into millions of “atomized” pieces, each piece disassociated at some level from its original context and creator. Like all the king’s men, news enterprises were left to put the Humpty Dumpty of editorial and commercial content back together again, restore their original integrity, and finance the costly operation of being the trusted curator of news and transactions.
Steve Outing’s Alternatives to paid-online-news cliff jumping
(Mr. Outing has an addendum clarifying his lemming metaphor since it was first posted.)
The point is, there are alternatives to joining the lemmings headed for the cliff who want to lock down their news content online. We’ll either see a lot of blood on the rocks, or the lemmings will come to their senses and start to take different paths.
Crystal Ball or a Café
Fast Company’s News Flash From the Future: What Will Journalism Look Like?
Crystal-ball culture: Predictive analysis follows us everywhere, and it’s created by more than the major data crunchers (Google, Microsoft, and government agencies).
Tomorrow’s newsroom resembles today’s café–but look closer. From your perch, you see that the woman near the door is commenting on a story that a blogger just posted. Market St. Beat, as the blogger’s handle reads, is one of the most popular and trusted journalists in the city–but she’s never set foot in a traditional newsroom.
The Tectonic Shift That Created Bryce Canyon
Steve Buttry’s Embrace the beauty and opportunity beyond upheaval
I visited Bryce Canyon, where centuries of sedimentation followed by tectonic upheaval followed by wind and frost erosion left the earth in fascinating, massive columns of sandstone called hoodoos. … The current upheaval in the newspaper business is not cyclical. It’s tectonic. … We don’t know what kind of hoodoos or canyons this massive shifting of ground is going to bring to our industry. But anyone who thinks a cyclical upswing is going to bring back 30 percent profit margins and higher revenues for print advertising and circulation might as well be waiting for the return of that massive lake that once covered the southern half of Utah. Or for the return of the Columbus Citizen-Journal.
Pre-Gutenberg Monks Who Made Handcrafted Bibles
Steve Buttry’s Google’s no threat to press freedom
Remember that darkened room I told you about in the Gutenberg Museum, where I saw three original Gutenberg Bibles? Off to the left, in another case, were even older Bibles, handmade by monks in the centuries before Gutenberg developed movable type. They were beautiful works of art, passed from generation to generation as family treasures.
I think newspapers today are living in a similar time to those monks in the time of Gutenberg. If their product was that beautiful handcrafted book, then its days were numbered. But if their product was a message that they believed in their souls was the word of God, this new technology was going to take that message to untold millions who never had a chance to own one of those precious heirloom Bibles.
The Titanic (and Rearranging its Deck Chairs)
Nearly 4,000 Google hits for the search “rearranging the deckchairs on the titanic newspapers,” not all referencing media. The news-related entries include:
Gannett Blog’s At Gannett headquarters, the band plays on
I started Gannett Blog a year ago because I expected big changes at the nation’s No. 1 newspaper publisher. A powerful media conglomerate with 50,000 employees was steaming deeper into treacherous waters, and there didn’t seem to be many bloggers writing about the outcome. What piqued my interest: CEO Craig Dubow‘s newly announced Information Center model, a cornerstone of Gannett’s strategic plan. I was skeptical. “This looks an awful lot like rearranging the deck chairs on the Titanic,” I wrote.
Mark Potts’ Rearranging the Deck Chairs
I was just saying to a friend that the appointment of Bill Marimow as editor of the Philadelphia Inquirer and the replacement of Dean Baquet at the L.A. Times by Jim O’Shea were the latest in the musical chairs in the newspaper business.
Then I realized I had the wrong chair metaphor.
What happened in Philadelphia and L.A. (and at other major papers before them in recent months) isn’t musical chairs—it’s rearranging the deck chairs on the Titanic.
Jason Preston’s Deck chairs
A popular line in newspaper criticism right now is that redesigns are like “rearranging the deck chairs on the Titanic.”
Of course that’s a false comparison because changes in design amount to substantive changes in your product, whereas changing deck chairs really is a useless exercise when you’re trying to avoid an iceberg.
Tim Windsor’s Will paid content work? Two cautionary tales from 2004
At the very least, ideas are bouncing around and occasionally creating new synapses. (At the very worst, of course, we’re polishing the glassware behind the bar on Deck Three of the pride of the White Star Line.)
Brian Boyer, on Twitter
Journalism will emerge from its gray paper chrysalis.
We’ve seen this before in other legacy industries, most notably U.S. railroads. In 1920, trains carried a total of 1.2 billion passengers, the peak year for rail travel in this country. Despite a few upticks during the late 1930s and World War II, it was all downhill after that as personal automobiles, buses and airplanes siphoned off traffic, and as government policy failed to encourage rail travel as it did in Europe. For five decades, railroad companies struggled against the tide but failed to adapt. By 1970, much of the industry was bankrupt. Today, the government-owned Amtrak system carries a grand total of 29 million passengers a year, about 2.4 percent of the 1920 level.
King Kaufman’s 1904 blog post: Future of transportation (blogs, in this metaphor, are automobiles)
But these automobiles are a grave threat to the American way of life and commerce. We must put the brakes, if you will, on this burgeoning phenomenon before it’s too late.
A pair of goggles, a set of gloves, and the turn of a crank make any man an engineer, a brakeman and a conductor rolled into one. Only there’s no need for a conductor because the ride is free. And therein lies the problem.
The rest of the industry is on the ropes.
Bill Keller, quoted in Editor & Publisher’s Keller on ‘NYT’ Pulitzer Sweep: ‘Here’s Why We Matter’
It comes in a year when a lot of newspapers are on the ropes, it is a reminder of what newspapers can do that others can’t.
A Protection Racket
King Kaufman’s Newport Daily News strategy: Extort customers
If you live in Newport and you want to get the paper delivered, it’s $145 for the year. If you want the paper and the Web site, which has been redesigned and now includes the entire print edition in a format that mimics print, it’s $245.
OK, fair enough. Added value. You pay more for two things than for one. Wouldn’t be interesting to me as a customer but good luck, all the best.
But if you want to read the Web site without getting the print edition, it’s $345 for the year.
“You’ve got a real nice house there,” the Newport Daily News is saying to its subscribers. “I’d hate to see it littered up with paper every day. Know what I’m saying? A hundred bucks a year will keep your front yard niiiiiice and tidy. Get me?”
A Bus Company
King Kaufman’s We Need a New Bus Company
If we wanted to take the bus across town this afternoon, and the bus company said, “We can get you across town, but it’d work out a lot better for us if we did it a week from Thursday,” wouldn’t we be demanding a new bus company?
David Leonhardt’s fantastic interview with President Obama appears in today’s New York Times Magazine. Leonhardt writes that he interviewed Obama on April 14 after the president gave his speech on the economy at Georgetown University. To help readers better picture what day that was, Leonhardt notes it was the day White House dog Bo was introduced.
The magazine article is, Leonhardt writes, “a lightly edited transcript of that interview.” So unless Leonhardt edits by hammer and chisel, the entire reason for the three-week delay is the lead time for the magazine.
Why are we, the great unwashed readership, mourning the passing of this model?
The USSR or Used Bathwater
King Kaufman’s Newspapers increase drain-circling velocity
The only news event in my lifetime that I can compare this to is the collapse of the Soviet Union in the late ’80s. I remember reading the stories coming out of Moscow in 1988 and ‘89 as the USSR dismantled itself and thinking, “I’m watching the end of something I never dreamed would end in my lifetime — and I’m not that old!”
I’m saying that again, though the not-that-old part is quite a bit less true.
Bottled Water (or Gasoline)
Tim Windsor’s Could one answer to paid content be found in a bottle of water?
The growth of bottled water in the past decade — a commodity available free pretty much everywhere in the developed world — is the story of consumers willingly shelling out real dollars in exchange for convenience and branding. Can the news industry — which also sells a largely commoditized product — learn anything from the success of Aquafina and its ilk? Why is it that consumers cheerfully pay more for thirst-quenchers than we do for the fuel that moves our vehicles and our economy?
Horse and Buggy (or Buggy Whips)
Leon Gettler’s Buffett says newspapers have no future
As reported here, Buffett implies that newspapers are going the way of the horse and buggy. “They have the possibility of going to unending losses. They were essential to the public 20 years ago. Their pricing power was essential with customer. They lost the essential nature. The erosion has accelerated dramatically. They were only essential to advertiser as long as essential to reader. No one liked buying ads in the paper – it’s just that they worked. I don’t see anything on the horizon that causes that erosion to end.”
King Kaufman’s Pulitzers prove papers’ viability
The New York Times winning five Pulitzer Prizes is proof that newspapers are still relevant despite the industry’s losses and the growing influence of the Web, the paper’s executive editor says.
In related news, the chief executive officer of the National Buggy Whip Company said his firm’s strong showing in the 2009 Buggy Whip Awards proves the continued viability and relevance of buggy whips
Gina Chen’s What journalists can learn from readers, railroads and libraries
No, wait. Newspapers are just like libraries: R. David Lankes, an associate professor at Syracuse University’s School of Information Studies, offers an impassioned blog post at Virtual Dave about how to save libraries that I found so inspiring, I wanted to mention it here. Lankes and I are friends, and we’ve chatted (by e-mail) about the similarities between the struggling industries we both respectively care about. They both relate to reading and technology; they both are mired as the dinosaurs in the field face up against the innovators. I think his message of hope is relevant for all of us trying to change journalism who feel frustrated by those in our industry who refuse to budge. His best takeaway: “How do I get inspired to face (intransigence), or laziness, or ineptitude? I look right past them at the real goal, and those who really need me. Block me, and I will go around you. Build a wall, and I will build a door. Lock the door, and I will break a window.”
The Mob or Yalta Conference
James Warren’s Shhhh. Newspaper Publishers Are Quietly Holding a Very, Very Important Conclave Today. Will You Soon Be Paying for Online Content?
One hopes it displays the same sense of purpose as, say, troubled world leaders did at Yalta in 1945 or, in a rather less respectable sector of the economy, beleaguered mob bosses did at a legendary Apalachin, New York, confab in 1957.
About 706,000 Google hits for the search “dinosaurs newspapers,” not all referencing media. The news-related entries include:
John Fine’s Life Among The Dinosaurs, in Business Week
At every NAA convention, these men attend nightly parties in the host city’s grandest public spaces. This year’s opening event was at the magnificent Field Museum, on a large open floor bookended by two massive dinosaur skeletons. Many attendees joked about this. To the executive to whom I said such an obvious metaphor would never, ever, appear in this column: I lied.
In the land of media dinosaurs, newspapers are the lumbering beasts most vulnerable; nipping at their heels are readership declines, advertising losses, rising expenses and changing habits.
Steve Yelvington’s Let the bad ideas flow
With all the hyperbolic, ill-sourced and often self-serving End of Days coverage of the newspaper industry lately, we shouldn’t be surprised to see any number of really bad ideas surfacing — and I don’t just mean paywalls.
I say: Let the bad ideas flow. Sometimes bad ideas spark good ones. Just don’t drink the Kool-Aid.
The Apocalypse (or Buggy Whips)
Nicholas Carlson’s 10 Newspapers That Will Survive the Apocalypse
Believe it or not, there are investors who still want to buy local newspapers.
Our favorite person of this stripe is an investor who has already plunked millions into the industry and is in the process of spending much more.
“I might be running head first into the buggy-whip business, but I’m not sold on the death of print quite yet,” he tells us.
John McQuaid’s On newspapers and paywalls
The API report makes some gestures toward innovation – but only after enumerating ways to monetize content. Its basic approach is, we’ve already got a golden goose here, people are stealing our eggs, and we want them back.
George W. Bush or Marx
John McQuaid’s On newspapers and paywalls
Then I read the American Press Institute’s Newspaper Economic Action Plan. It’s the same point of view I ran into on Facebook, only systematized and turned into a business strategy. The problem with this “we produce something of value and should be paid for it” attitude, though, is that it is just an attitude, one shaped by a sense of grievance and a gut feeling about what is – must be – right and just. This is a terrible way to formulate any kind of complex strategy – George W. Bush made decisions the same way. In this case, the API ignores the real world conditions of journalism, the Internet and e-commerce. Thus this strategy, if pursued, is unlikely to turn out well. I’m a former newspaper reporter – I want newspapers & journalism to survive and thrive. And I’m not against charging for some content if it’s done right. But even I can see this is crazy.
Start with the API’s first recommendation: “Establish a true value for news content online by charging for it.” This is a strange formulation. In a market, prices are set by supply and demand, not dictated by producers. The declaration has an anachronistic, command-and-control, almost Marxist feel to it: we control the means of production, we will set the prices. It assumes a kind of monopolistic position that newspapers no longer hold, as much as they might want to. If your starting point is the assumption your product has “value,” you’d be wise to take a hard look at exactly what that value is on the open market. But the API evidently has not conducted that kind of clear-eyed self-assessment. It sees the economic value of newspaper content as self-evident, of a piece with its perceived social value, and something that must be preserved first, improved upon later.
Dan Conover’s The newspaper suicide pact
This spring and early summer has been a continuous parade of naked emperors and specious arguments. There’s the Cable TV argument. The iTunes argument. They’ve argued the Watchdog Case and the Piracy Case. And as the combined knowledge of the network ground each of these quickly down to dust, the salespeople moved on to the next one. Did the “blame the bloggers” approach flop? OK: Blame Google.
The Movie Groundhog Day
Tim Windsor’s Will paid content work? Two cautionary tales from 2004
For those of us who went down these paths previously, there’s definitely a bit of Groundhog Day to the increased media thumb-sucking, but at least this time some of the people doing that thumb-sucking are in better positions to make actual change.
Steve Buttry’s Seven reasons charging for content won’t work
I hope the newspaper tycoons meeting secretly in Chicago this week come up with a clap-your-hands plan.
Because clapping our hands to save the newspaper industry, like we saved Tinkerbell at the movies when we were children, has more chance of succeeding than the paid-content-cartel approach that newspaper executives are dreaming and talking about but being careful not to conspire about.
An Elephant (or is it The Elephant?)
Ryan Sholin’s The business model is still the elephant in the room
As much fun as it is for me to make clever lists and shout from the hilltops about what I think your news organization should be doing, how they should be doing it, and why they should be doing it, no matter what argument I (or anyone else) has in favor of a certain technology or against a certain methodology, the broken business model of newspapers remains the giant elephant in the room.
A Sinking Ship
Daniel Bachhuber’s Open memo on how to right a sinking ship
The future of journalism is a bright one. It’s time to take the incredible opportunity that the internet presents for improving the entire process of news and capitalize on it. When the internet is the default platform of choice, however, the barrier to invent and reinvent drops to the floor. This is why newspaper companies should’ve applied more resources to innovating ten years ago and will need to work double-time now to remain relevant. Many won’t make it.
Steve Buttry’s Attributor’s plan is a tourniquet on newspapers’ hemorrhage of ad revenue
Sure, save that $250 million if you can. But that’s a tourniquet, not a plan for a healthy future.
A Moated Castle
Steve Buttry, on Twitter
@jdland Free sites like yours will thrive if/when newspapers dig pay moats around their content.
White Elephants Wondering the Desert or Terminal Patients in Need of a Convalescent Home
Crosbie Fitch’s Not Suicide, Terminal
I’d say it was more like a group of similarly afflicted purchasing a retreat in which they can end their terminal illness away from the public eye.
Newspapers are white elephants in a barren desert of their own making, desperately wandering from watering hole to watering hole, but the revenue flowing from each tributary of their 18th century monopoly on the sale of copies is drying up. Neither fencing off the copies nor reinforcing the monopoly will help. Their business model faces absolute drought. So they collect, not to commit suicide, but to assemble their graveyard.
Eli Lipmen’s News Is Like Water
Information in the internet age is like water – you try to control and package it as a commodity to be sold, and the information will find another route to reach its destination.
A Joke or Incompetent Painters
Jeff Jarvis’s Decency is the new ad
So here’s the real punchline: Advertising ends up having nothing to do with media. They become decoupled. Audience no longer yields advertising. Hell, advertising isn’t advertising. It’s relationships. Media only get in the way. There’s the corner we’re painted into, the chaos scenario, perhaps the doomsday scenario for media.
A Hurricane and Climate Change
Steve Yelvington, on Democracies Online’s News Online group
The newspaper industry is in the middle of a hurricane that’s hitting
Like a hurricane, the global economic crisis will end. In its wake there
will be a profitable business for many surviving newspapers.
But in the background there is climate change: the long downward march
of print readership, the constant emergence of new competitors, the
disappearance of the scarcity on which newspapers evolved.
Steve Yelvington, on Twitter
Maybe blog-bashing journos are like gay-bashing bigots: Inside, there’s a fear they might not be as pure as they pretend.
A Ready-to-Spew Dike or Carole King Song
Staci D. Kramer’s Let’s Try The Craigslist Model Again Or ASCAP Or …
Some people could see this as putting a finger in a dike that’s about to spew. Fair enough. It also wouldn’t be hard to go the clueless route or the Carly Simon Carole King route—as in “it’s too late, baby.”
Steve Buttry, on Twitter
Completed Mixed (and, because it links here, completely meta)
David Carr, on Twitter
metaphorically spking, the news biz is on a sleigh ride down a slippery slope over a waterfall & into the ditch.
The Big Die-off
John McQuaid’s The big die-off
A massive asteroid has struck, sending shock waves through the media ecosystem. Old species disappear very rapidly; meanwhile various mutations emerge but most of them die off too. Only a few new species will actually thrive, then diversify and take over. We don’t know yet what they look like.
Steven Berlin Johnson’s Old Growth Media and the Future of News
The metaphors we use to think about changes in media have a lot to tell us about the particular moment we’re in. McLuhan talked about media as an extension of our central nervous system, and we spent forty years trying to figure out how media was re-wiring our brains. The metaphor you hear now is different, more E.O. Wilson than McLuhan: the ecosystem. I happen to think that this is a useful way of thinking about what’s happening to us now: today’s media is in fact much closer to a real-world ecosystem in the way it circulates information than it is like the old industrial, top-down models of mass media. It’s a much more diverse and interconnected world, a system of flows and feeds – completely different from an assembly line. That complexity is what makes it so interesting, of course, but also what makes it so hard to predict what it’s going to look like in five or ten years. So instead of starting with the future, I propose that we look to the past.
A Tanker Ship
Paul Bradshaw’s In defence of paywalls
When you’re driving a tanker and you see a big rock ahead – do you ask everyone on the ship to rebuild it as an aeroplane? Or do you start steering away in the hope that your part of the tanker will somehow avoid the worst?
Mindy McAdams’ Social journalism: Back to the future
Some newspapers still put these things front and center, focus their resources on these, and perhaps hold their circulation numbers steady. It used to be the way newspapers were structured, and it’s part of what changed as newspapers were bought up by big corporations and clumped into feedlots like so many over-doped beef cattle.
More metaphors via Publish2
Combing through my RSS feeds earlier this week, I came across a post from Rob Curley looking for interns. I posted a link on Twitter, which then goes to FriendFeed and Facebook (which, sadly, still makes it impossible to find permalinks), since the Las Vegas Sun is doing really cool things and thought my students would do well to apply.
One of my current multimedia students shot me a message:
Read the description of his internship openings in his blog and I definitely feel like the student he’s talking about, that can write but has no other “new-media journalism” skills. In your opinion, aside from what we’re doing in your class, what more can I do to get up to speed with what’s going on in the profession currently and make myself more marketable after graduating? Any pointers would be appreciated!
It’s a good question, and one that a few years ago wouldn’t have been asked. (I think there are fewer students who go into journalism because they want to be “a writer” these days, but I have no hard evidence to back that up.) I though it would be worth posting my answer here.
This is a tricky question. A few years ago, knowing how to do a little bit of everything — writing, video, audio, photography, coding — could land you a job at a pretty plum news organization (I remember seeing a multimedia job at The Baltimore Sun a few years ago that was an entry-level position, for example), even if you weren’t great at any one thing. But multimedia production has become more specialized. Photographers tend to be the videographers and audio gatherers and SoundSlide producers. Lots of organizations have specialized data teams that include some heavy–duty coders (and talented journalists in their own right). But there is no such thing as “just a writer” anymore, for better or for worse, except for people such as The New York Times‘s re-write man Robert D. McFadden.
J-schools don’t have the resources to teach all the new media skills you’ll need, so willingness to learn on your own will be key. But much of what you learn in school will be obsolete in a few years, anyway. Things will continue to change as technology changes. The move to mobile phones as the main news delivery device is getting closer and with that will come more stuff to learn.
So keep learning. Read industry blogs and follow interesting journalists and professors and college students on Twitter (and maybe even the crazy ones). Read, watch and listen critically. Be hungry. If you want it, you’ll find a place in this new media landscape.
Of course, a lot of it depends on what, exactly, you want to do. Photographers don’t need to know how to code in ActionScript, but some do. And the more you know, the easier it will be to get a job that you actually want when you’re finished school. But don’t forget the basics, the foundations. You’ll still have to know how to report, how to interview and how write. That’s not going to change.
Today I’m reminded of a lesson I learned in a reporting 101 class:
People do not pass away. They do not meet Jesus. They do not cross over. They are not lost.