Eustace Tilley on Tumblr acts like you would expect

Remember how The New Yorker is on Tumblr? Tumblr is diverse. Some blogs cover politics. Some collect examples of cutting edge Web design. Some blogs have a personal vibe. Some post for lulz. But the ones that work, at least to my mind, remember that Tumblr is a social platform and have an authentic voice.

Back to The New Yorker. One Tumblrer posted a link to The New Yorker’s “20 Under 40” Q. and A. with its bingo-like 4-by-5 grid of illustrated mugs and the line “There is definitely some kind of inappropriate bingo to be played here…” A funny, authentic way to link to the piece.

Those jokers at The New Yorker reblogged and added to hilarity: “Perhaps a game where each correct answer corresponds to the writer’s Q.&A? Click on the image to read Q.&A.’s from each “20 under 40” writer about his or her origins, inspirations, and coming work.”

Yes, as tone deaf as I’d expect Eustace Tilley to be .