Is a Replica Important or Not?

Executive Editor Zack Kuckarski of The Gazette in an email to subscribers:

While Christmas falls on a non-print day for us, we will not be producing a local digital edition on Christmas Day. This allows our staff some time to spend Christmas Eve with family and friends. Any major local stories will be posted on thegazette.com.

We will also have a short section of national stories that will be available. We will resume local digital replicas on Dec. 26 and will be in print like normal on Dec. 27 and 28.

We will produce a local Green Gazette digital replica edition on January 1.

I don’t get it.

Either the “Green Gazette1 digital replica” is important enough to produce daily or it isn’t. Laying out a “digital replica” is wasting resources and keeps The Gazette locked in a print-first mindset instead of freeing it from the bounds of producing a daily news bundle.

Skip Christmas, I say, and never start doing it again.

  1. “Green Gazette” is terrible branding. I think it’s supposed to suggest it’s more environmentally friendly than a paper driven over from Des Moines and then driven to your house, but it makes it sound like it is a completely different product than The Gazette which it isn’t. ↩︎