But it was also quickly apparent that this was a very dumb coup. A coup with no plot, no end to achieve, no plan but to pose. Thousands invaded the highest centers of power, and the first thing they did was take selfies and videos. They were making content as spoils to take back to the digital empires where they dwell, where that content is currency.
This is why Facebook, Twitch and other platform bans are important and meaningful to Trump and his followers.
But it’s also important to not get led astray. There were, of course, paramilitary apparently ready to take hostages, IDEs and explosives found and threats to take very seriously. And the costumes are part of the we’re-a-bunch-of-jokers aesthetic. From a Talking Points Memo reader, behind a paywall:
Several of the people in my field (theater and performance studies) have been noting in social media that the capitol coup on Wednesday was costumed like a sports event — the facepaint, the viking hats, the furs — in order to camouflage the event as mere fun, and as part of populist entertainment more generally. It helps create the image of a bunch of amateur jokers, and conceals — and claims to diffuse — the truly dangerous and seditious nature of these events.