Metaphors: Genie

A Loose Genie
Time Inc. CEO Ann Moore, quoted in Peter Kafka’s Time Inc. CEO Ann Moore: Let’s Put the Digital “Genie Back In the Bottle”

Poor John Squires. The Time Inc. SVP seems like an affable fellow. So what has he done to deserve this impossible task–figuring out a digital strategy for Time Warner’s (TWX) publishing unit? Or, to put it in Time Inc. CEO Ann Moore’s words, figuring out “how to put the genie back in the bottle”?