Remember how The New Yorker is on Tumblr? Tumblr is diverse. Some blogs cover politics. Some collect examples of cutting edge Web design. Some blogs have a personal vibe. Some post for lulz. But the ones that work, at least to my mind, remember that Tumblr is a social platform and have an authentic voice.
Back to The New Yorker. One Tumblrer posted a link to The New Yorker’s “20 Under 40” Q. and A. with its bingo-like 4-by-5 grid of illustrated mugs and the line “There is definitely some kind of inappropriate bingo to be played here…” A funny, authentic way to link to the piece.
Those jokers at The New Yorker reblogged and added to hilarity: “Perhaps a game where each correct answer corresponds to the writer’s Q.&A? Click on the image to read Q.&A.’s from each “20 under 40” writer about his or her origins, inspirations, and coming work.”
Yes, as tone deaf as I’d expect Eustace Tilley to be .