Metaphor: Daniel Victor’s Candy Jar

The candy jar on Daniel Victor’s TBD.com desk
Daniel Victor’s How TBD’s candy jar is a seamless metaphor for news site participation

So my new mission was to create a sustainable, crowdsourced candy jar operation, beneficial to all but cumbersome to none. To do this, it’s not enough to simply rely on your reputation as the desk where everyone can find candy. Emotional appeals and guilt-pushing wouldn’t work, as that would simply turn people off. No, you have to give them non-financial incentives to participate.

Metaphors: Bill Clinton, Julius Caesar and Mothra

Janet Coats’ Changes at TBD show Godzilla just keeps winning

Apologies for blockquoting 50 percent of the original post, but there were so many media metaphors I couldn’t help it. — Nick

Bill Clinton

I don’t envy the folks at TBD.com, especially those in leadership positions.

I’ve been in that awkward position of trying to balance my journalistic obligation to truth-telling with my fiduciary responsibilities as a company manager. Even when you hew strictly to the facts in those situations, the nuance comes out as a painful parsing. You feel like Bill Clinton, clinging to the definition of “is’’ as your last line of defense.

Julius Caesar

Take it from those of us who’ve been on the front line of that culture war: Old media won. While TBD the Product may survive for a while, TBD the Culture is as dead as Julius Caesar.

Mating Godzilla and Mothra

A decade ago, when I was about the business of trying to integrate print and television newsrooms, I kept saying that the effort was a lot like trying to get Godzilla and Mothra to mate. These two beasts just weren’t destined to come together and form a common culture. The best you could hope for was cooperation.

An immune system

I think we can claim some very limited success at shifting the culture in those hybrid print/television/online newsrooms in Sarasota and Tampa. But the truth is that every time we started to push the organization around the next turn, those powerful legacy media cultures fought back. Triggered like an immune system, the impulse to timidity would kick in. And usually, we’d actually lose a little ground in the process.

Fragile shoots

So the green shoots get stepped on and ground out. And the leadership keeps clinging to models that creak and groan and show every sign of giving out.

Metaphors: TBD.com special

A supermarket for news
Robert Allbritton, quoted in Paul Farhi’s TBD.com making its move into the crowded market of local news, from The Washington Post

Right now, [getting local news on the Web] is like trying to buy groceries in the old country. First you went to the fishmonger, then to the baker, then the grocer and so on. And it worked until someone said, “Why don’t we create a supermarket and put it all together in one place?”

News judo
David Rothman’s TBD’s hyperlocal judo is smart and ethical: How should rivals at the Washington Post and elsewhere respond to all the linking ahead?

In judo, you can use a big guy’s weight against him, and the same applies in busi­ness, especially the news kind.

Reading the Washing ton Post story on the TBD local news startup — which will compete against the Post, AOL’s Patch local net work and the Washington Examiner — I couldn’t help but think “judo.”

Besides, in the end, the Post story today will have been just a sideshow despite its current benefits to TBD. The real judo will happen by way of a principle espoused by Jeff Jarvis, the media guru of BuzzMachine fame—in essence, Do what you do best and link to the rest. TBD’s own news staff is tiny, with just a dozen or so actual reporters and a small band of editors. So, to try to compensate, TBD will be regularly linking not just to the Post but also to the Examiner and Patch, which has drawn more than a few dollops of money from America Online.

Tom Sawyer as newsboy
Mark Potts’ Why TBD is Important

As it develops, I think TBD is going to prove a model for other local efforts around the country. It understands something very fundamental, something that once upon a time, a group of us referred to it as the Tom Sawyer strategy: when you’re working with limited resources, use them to the maximum–and turn to the rest of the Web for help with filling in the blanks.

A Coal-mine canary for news
Jack Mirkinson’s TBD.com: A First Day Look, from the Huffington Post

Why is so much attention being paid to a local news site? Well, TBD is something of a canary in the coal mine. The news industry is desperately searching around for new journalistic and business models, and local news has been seized upon as a potential savior. Local, so the thinking goes, is where the money’s at — where you can offer people something they can’t get anywhere else. This explains the rise in so-called “hyperlocal” coverage, which hones in with intensive zeal on the day-to-day happenings in neighborhoods and regions.

Metaphors: supermarket and farmers’ market

Robert Allbritton, quoted in Paul Farhi’s TBD.com making its move into the crowded market of local news in the Washington Post

“Right now, [getting local news on the Web] is like trying to buy groceries in the old country. First you went to the fishmonger, then to the baker, then the grocer and so on. And it worked until someone said, ‘Why don’t we create a supermarket and put it all together in one place?’ “

John Hawbak, on Twitter

By focusing on partnerships with local producers, TBD sounds more like a farmers market than a supermarket.

via Steve Buttry